location / Kwun Tong,

job description / Digital Analyst​

 

 

 

 

Digital Analyst

 

 

We are currently seeking a Digital Analyst to join a team who will be responsible for a variety of highly visible global, regional and local client programs and projects.

 

You should be a self-starter who thrives in a fast paced environment. You will join a unique team which provides a small business working style within a large organization framework.

 

 

Duties include:

• Monitor and measure the performance of client websites and online marketing activities across paid, owned and earned media channels, interpret and analyze website / digital campaign/e-commerce/media performance data

• Determine key metrics that are relevant to the clients business, marketing, and media goals

• Create reports that include written and rich graphical representation of analysis, and present them to internal and Client teams

• Apply insights to develop optimization and strategic recommendations

• Account & Project management across various APAC markets to ensure timely client deliveries

• Stay on top of digital marketing, advertising technology, and analytics industry trends

 

Skills Requirements:

• Must have website/digital campaign and channel measurement & optimization experience

• Must have the ability to utilize advanced Excel features

• Good understanding of digital marketing, digital media, digital channels and metrics

• Must have experience in using major Analytics platforms such as Omniture, Coremetrics & Google Analytics

• Knowledge of with tracking/tagging implementation for Omniture & GA a must. Media tracking and tagging experience would be advantageous.

• Usage of Data Visualization Tools such as Tableau would be advantageous

• Usage of media and digital marketing tools is desired (Doubleclick, IgnitionOne, Marin, IBM Marketing Center, etc.)

 

Job Requirements:

• Minimum 1-2 years of hands-on digital analytics experience

• Experience with relaying reports to internal account teams & clients

• Analytical rigor & strategic thinking ability

• Must have the ability to learn new concepts, software applications and reporting consoles quickly

• Good planning skills – and with a well-organized approach to deliverables

• Bachelors degree required preferably in business, economics, mathematics, or statistics

• Excellent English (Native or Strong Fluency)

 

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Applicant must be able to provide report samples & job references upon request.

 

 

Interested candidate, please forward your resume to