location / Kwun Tong,
job description / Digital Analyst
Digital Analyst
We are currently seeking a Digital Analyst to join a team who will be responsible for a variety of highly visible global, regional and local client programs and projects.
You should be a self-starter who thrives in a fast paced environment. You will join a unique team which provides a small business working style within a large organization framework.
Duties include:
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Monitor and measure the performance of client websites and online marketing activities across paid, owned and earned media channels, interpret and analyze website / digital campaign/e-commerce/media performance data
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Determine key metrics that are relevant to the clients business, marketing, and media goals
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Create reports that include written and rich graphical representation of analysis, and present them to internal and Client teams
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Apply insights to develop optimization and strategic recommendations
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Account & Project management across various APAC markets to ensure timely client deliveries
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Stay on top of digital marketing, advertising technology, and analytics industry trends
Skills Requirements:
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Must have website/digital campaign and channel measurement & optimization experience
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Must have the ability to utilize advanced Excel features
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Good understanding of digital marketing, digital media, digital channels and metrics
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Must have experience in using major Analytics platforms such as Omniture, Coremetrics & Google Analytics
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Knowledge of with tracking/tagging implementation for Omniture & GA a must. Media tracking and tagging experience would be advantageous.
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Usage of Data Visualization Tools such as Tableau would be advantageous
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Usage of media and digital marketing tools is desired (Doubleclick, IgnitionOne, Marin, IBM Marketing Center, etc.)
Job Requirements:
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Minimum 1-2 years of hands-on digital analytics experience
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Experience with relaying reports to internal account teams & clients
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Analytical rigor & strategic thinking ability
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Must have the ability to learn new concepts, software applications and reporting consoles quickly
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Good planning skills – and with a well-organized approach to deliverables
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Bachelors degree required preferably in business, economics, mathematics, or statistics
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Excellent English (Native or Strong Fluency)
Applicant must be able to provide report samples & job references upon request.
Interested candidate, please forward your resume to